An excellent advisor website can make all the difference in connecting with a potential client. That’s why we’re proud to partner with LPL Financial advisors to help keep their sites up-to-date and modern, with clear value propositions, easy navigation, engaging content, and more. Here are 5 LPL Financial advisor websites that highlight what makes an advisor site great while bringing traffic to their site:
1. Financial Design Resource Group
Financial Design Resource Group does a beautiful job of welcoming site visitors with an eye-catching homepage that resonates with a warm aesthetic. Visitors are greeted with a video of two people exploring the great outdoors, relaxing, and enjoying life—something Financial Design wants to provide its clients. Since 1983, you can be sure that Financial Design has its client’s best interest in mind, and the website’s ease of navigation further highlights that.
Additionally, what’s impressive about the website is how many ways visitors can interact with Financial Design before even needing to talk to an advisor. There’s a quiz visitors can take, an easy way to ask a question, and multiple options to contact the firm. It also helps site visitors explore a plethora of content, from a blog to a library of questions answered directly on-site.
2. Skinner Wealth Strategies
Skinner Wealth Strategies’s site offers a great example of a compelling value proposition—speaking to its exact audience. The site expresses its value proposition by making everything easy to access and navigate, with all services easy to find on the homepage. Finding more information is also easy, as the navigation is well-designed with a straightforward menu. The site then goes the extra mile by allowing visitors to sign up for a free assessment to see how their retirement planning is going and how they could improve it.
Skinner’s site provides visitors with great information and resources, which makes it helpful to users trying to make financial choices. If you have a question about your retirement, the site has the answer. A Skinner advisor will gladly assist if the site doesn’t answer your questions directly.
3. Michael Rebischke
The Michael Rebischke advisor website does a beautiful job of setting its clients up for success. Michael wants you to know that he’s the one you’ll be working with and that you can count on him. He doesn’t just throw walls of text at you but provides easy ways to reach him by giving various ways of contact. However, the website still does a great job providing any information you may need before contacting him. Michael’s site shows that he isn’t there just to get another client but to help you realize your financial dream. The site highlights parenthood, which shouldn’t stop you from getting the help you need and deserve.
Everything about the site makes it easy to understand how Michael works as an advisor. It provides visitors with resources, his process, and an efficient way to make an appointment. Michael offers various types of meetings that you can set up, allowing potential clients to pick what works best for them. With Michael, there’s no need to worry about your financial future; his site showcases that.
4. Hendries Wealth Management
The Hendries Wealth Management site radiates charm and provides visitors with the necessary information to simplify retirement planning. A homepage financial wellness guide shows Hendries Wealth’s industry knowledge and expertise. The site uses a modern approach to allow visitors to get comfortable and learn more about the firm, what it does, and how it does it. It’s a great blend of old and new website strategies that impact those exploring the site. The best part is that Hendries serves many needs and ensures you know exactly how they do it.
5. Zuckerman Private Wealth Management
Zuckerman Private Wealth Management is a jack-of-all-trades site that mixes new technology with old ideas. However, that isn’t bad—it has a fast, responsive website that allows visitors to browse its extensive library of content and resources. Finding information on the Zuckerman site won’t ever be an issue. They even include testimonials to see how other clients have been treated and how their services have improved their lives. Zuckerman also makes it easy to send them a message so they can respond to you as soon as possible. You won’t be stuck in limbo waiting for an answer.
What makes Zuckerman Private Wealth stand out is its use of content types. It doesn’t just have walls of text or images; it throws in videos and interactive elements to make the website browsing experience as enjoyable as possible.
How Can You Take Your LPL Website to the Next Level?
As you can see, advisor websites are a meaningful way to differentiate yourself from competitors. As website technology evolves, implement best practices into your site to stand above the rest. Or, if necessary, redesign your website entirely. If it helps you highlight your expertise, it’ll be worth it.
To take your website to the next level, check out some premium designs from FMG. Premium websites are made to be modern and practical. Allowing site visitors to have the best possible experience while searching for a financial advisor they can trust.
Create a Gorgeous, Traffic-Driving Advisor Websites
Without a doubt, your website is the most public expression of your brand. It only takes visitors 50 milliseconds to form an opinion – make it count!
