Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.
So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.
We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.
When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.
3, 2, 1, Action: The Power of Video Marketing
Leveraging video marketing can change the game for financial advisors. Studies show 79% of consumers would rather watch a video about a product than read about it (Animoto). Camera shy? You’re not alone! When we hosted a Video 101 Webinar, many of our attendees agreed that camera shyness was the…
The Best Social Media Platforms for Financial Advisors
Social media marketing has become a reliable tool for any business or advisor trying to reach a target audience. With an estimated 4.9 billion social media users across the world, it's no shock financial advisors are casting their nets into the social media ocean. The issue is finding the best…
How To Create YouTube Thumbnails That Increase Click-Rate
YouTube is considered the most popular social media platform by some accounts with 2.7 billion users worldwide. YouTube shares that 90% of the best-performing videos on YouTube have custom thumbnails. So, if you are trying to connect with a broader audience then it’s so important that you are…
A Financial Advisor’s Guide to YouTube
Video marketing is one of the most powerful tools for financial advisors. Learn everything you need to know about using creating YouTube videos. We keep hearing that video is on the rise as a key digital marketing tactic, but research shows it has surpassed “up-and-coming.” However, many financial…
YouTube’s New Handle System
YouTube has taken over the internet as its number-one source for video content. Hosting over two billion active users in 2022, it’s not hard to see why so many financial advisors choose to upload to the site. As popular as it is, it's no surprise that YouTube is looking for new ways to evolve its…
How to Create Effective Thumbnails for Your Video Content
Video creation and marketing have taken a significant role in the financial field. Businesses in financial services use video for marketing, branding, and events/updates. Meaning that video can be used in a multitude of ways. Its efficiency depends on how creative you can be. In this blog post, we…
The Financial Advisor’s Guide to Video SEO
Website ranking relies heavily on SEO, the better optimized your site is for it, the more traffic it will receive. But it's not just about having a large library of links. The quality of your content affects your site's long-term ranking. High-quality content is able to attract links naturally over…
Top 5 Must-Have Digital Marketing Tools for Financial Advisors
From market demographics to digital technology, how prospects and clients engage with your brand has changed — and their expectations are clear. People want to work with financial advisors who are in tune with today's technology. They want to work with a professional who meets them at their level.…
