The Power of Email Marketing for Financial Advisors
Multiple studies show that the most effective financial professionals “touch” their clients 12 to 18 times per year. This practice keeps the advisor in the forefront of clients’ minds so they are more likely to mention the advisor when a referral opportunity arrives. It also helps improve client satisfaction and increase client awareness of other services advisors offer, resulting in increased business. But who has time to meet with or call each client more than once a month?
This is where email marketing comes into play. An email newsletter touches and educates clients, and is easily forwardable to referrals. If you aren’t sending a monthly newsletter to all of your clients, partners, and prospects, it’s time to get started.
Need more proof about how effective email marketing is? Check out these 10 statistics:
- Email marketing yields an average 4,300% return on investment for businesses in the United States. (Outbound Engine)
- Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. (Outbound Engine)
- 73% of marketers agree that email marketing is core to their business. (Pardot)
- 66% of consumers have made a purchase online as a result of an e-mail marketing message. (Workflow Max)
- 67% of marketers say that email is key for attracting and engaging prospects, and the best path to increase marketing ROI. (Workflow Max)
- You are 6 times more likely to get a click-through from an email campaign than you are from a tweet. (Campaign Monitor)
- 91% of people check their email at least once a day. (Litmus)
- 63% of people prefer to share content via email to friends and family. (Litmus)
- Video and e-mail marketing can increase click-through rates by more than 90%.(Mist Media)
- Providing content regularly and using videos can reduce email opt-outs by as much as 75%. (Eloqua)
At FMG Suite, we’ve reinvented the email campaign and have created a video solution to the tired email newsletter. Our personalized, branded, high-quality email campaigns go out to your contact list each month. Featuring engaging video vignettes, motivating content and related articles, FMG Suite Email Campaigns is a fresh new marketing tool to help you keep a steady supply of leads rolling in. We’ve had several advisors experience incredible results with our email tool. In fact, one advisor landed a new client with $2 million in investable assets specifically because of the email newsletter he sent.
Discover our Email Campaigns tool and how you can start increasing your referrals and leads.