Should My Firm Have a Tagline?
A company tagline has the power to summarize your entire business in a succinct phrase. But a bad one can sound trite and corny. In this marketing tip video, we share our thoughts on taglines and whether or not your firm needs one. We love to share what we've learned from the thousands of…
What Should I Highlight in My Website Bio?
Gone are the days of stuffy, boring bios. Today, the new trend is to break all the rules and think outside the box. Watch this marketing tip video to see our recommendations of what you should (and shouldn't) highlight in your website bio. We love to share what we've learned from the thousands of…
One Thing You Must Have on Your Website!
Last week, we shared three things you should do your best to avoid while writing your website. This week, we will review the one thing you must have on your site. Watch the video to see some examples of advisors who have hit the nail on the head. Let's take a look!