Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.
So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.
We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.
When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.
Using a Marketing Wheel to Create a Marketing Plan
Marketing is all about storytelling, and digital marketing is all about digital storytelling. Building marketing campaigns, executing marketing tactics, and creating an overall plan contribute to creating a story. The best stories (just like the best marketing plans) are well-thought-out and focus…
7 Things You’re Doing Wrong on Social Media
Why is it that with marketing, you never quite know if you're doing it right? Like many elements of business, sometimes you just have to try, test, see results, and adjust as needed. On our blog, we talk a lot about tips for improving your social media presence, following, content, and likability.…
The 4 Elements of Brand Voice
Define Your Brand Voice as a Financial Advisor Financial advisors are just like any other business when it comes to branding—they must define and express their brand voice to communicate clearly with prospects and clients. A well-defined brand voice is a powerful tool to build trust, attract ideal…
Monthly Product Update: January 2022
Each month, we collect our most recent updates into a blog post for you to explore. Discover our latest content, product updates, and resources below. Content Beyond our weekly and monthly market insights, we have new content available, including: Emails Inside Inflation (Timely Piece) Holiday…
The Power of Email Marketing for Financial Advisors
Multiple studies show that the most effective financial professionals “touch” their clients 12 to 18 times per year. This practice keeps the advisor in the forefront of clients’ minds so they are more likely to mention the advisor when a referral opportunity arrives. It also helps improve client…
10 Tips to Get More Visitors to Subscribe To Your Advisor Newsletter
Let's jump into the newsletter discussion and provide you with ten tips on how to get people to sign up for a newsletter and take your newsletter marketing to the next level. 10 Tips to Get People to Sign Up for Your Newsletter 1. Create a dedicated newsletter landing page Any form on your website…
5 Ways Financial Advisors Can Optimize Their Videos for Facebook
Even though a new social platform seems to launch every day, Facebook still reigns supreme in audience size. And when it comes to the most effective way to communicate on Facebook, video is still your best option. Video is an engaging, dynamic medium that enables you to sell the emotional aspects…
6 Steps to Creating Great PPC Landing Pages
PPC, or pay-per-click advertising, offers financial professionals a powerful and cost-effective way to attract traffic to their websites. But attracting traffic is only the first step – to get the most out of PPC, you will need an optimized landing page. Below you'll find some ppc landing page best…
Using Content To Reach & Nurture Qualified Leads for Financial Advisors
When an interested party investigates a financial service professional, they start a “client journey” consisting of different “touch-points.” At each step of their journey, they evaluate whether continuing down the path with the advisor will be valuable. By creating a clear journey and helping…
The 4 Biggest Website Imagery Mistakes You Can Easily Avoid
A picture is worth a thousand words, and having great imagery on your website is priceless. But how do you make the most of the images on your site? Let’s look at some common mistakes that some financial advisors make and what to do instead. Not Using Relevant Images Let’s be real. We’ve seen the…
Top 5 Must-Have Digital Marketing Tools for Financial Advisors
Why Digital Marketing Matters for Financial Advisors From market demographics to digital technology, how prospects and clients engage with your brand has changed — and their expectations are clear. People want to work with financial advisors who are in tune with today’s technology. They want a…
Social Media Marketing for Financial Advisors
Social media is a long-term strategy, an investment in your marketing. It does not provide immediate results but brings benefits with time. In this blog post, we will look at the benefits of social media and some strategies to help you acquire these benefits for your business. The Benefits of…